The £10 billion merger of the owners of Sportsbet and BetEasy was made official in the UK on Tuesday. Flutter, the owners of Paddy Power and associated brands Betfair and Sportsbet, officially merged with The Stars Group, the owner of BetEasy. As reported in Australia last month, the new entity would look to absorb the BetEasy business into the bigger Sportsbet company to create a huge betting brand.
BetEasy and Sportsbet are set to become one after it was reported on Tuesday by The Australian that the betting giants would merge under the Sportsbet brand. Staff at BetEasy were told on Tuesday morning that the brand would cease to exist with operations to continue under the Sportsbet banner. In October 2019, it was announced that the parent companies of both Sportsbet.com.au and BetEasy would merge, creating one of the world's largest betting and gaming companies.
In a subsequent move, The Stars Group increased their stake in BetEasy, whilst also acquiring betting agency William Hill Australia. In September of 2020, BetEasy merged with Sportsbet. The BetEasy brand name and business was defunct effective of this date.
Sportsbet to absorb BetEasy following Stars-Flutter merger. April 21, 2020 4:58 pm. by Michael Maguire. News Corp media sources are reporting that BetEasy.com.au will cease trading once its parent company, The Star Group, completes a proposed merger with Flutter Entertainment, which operates Sportsbet. That deal was given the go-ahead by the Australian Competition and Consumer Commission (ACCC) in October last year and now awaits approval from stakeholders.
Sportsbet and BetEasy will to operate under the one brand after it was reported in The Australian on Tuesday that BetEasy operations are set to close. It’s a surprise announcement after all indicators were that global owners were supportive of operating both brands in Australia following the $19 billion merger between Flutter Entertainment and The Stars Group in early October.
What the SportsBet-BetEasy merger means for TabCorp and punters. The online sports wagering industry is set to be shaken up once again, with the proposed merger of online bookmaker operators The Stars Group and Flutter Entertainment. With the Groups operating BetEasy and SportsBet respectively, merging two of Australia’s largest online bookmakers will have significant industry ramifications, with punters set to be the biggest winners – if that’s possible.
Advertisement. The international owners of Australian wagering groups SportsBet and BetEasy will merge, setting the scene for massive tie-up between the country's two largest online bookmakers.
Merger of Sportsbet and BetEasy owners signed off The £10 billion merger of the owners of Sportsbet and BetEasy was made official in the UK on Tuesday. Racenet 525 days ago